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Why do I own gold? Because I believe strongly in the benefits gold has for Americans saving for their retirement.

It should come as no surprise that I own physical precious metals. In fact, metals make up a very high ratio of my personal savings, and I believe wholeheartedly in their benefits. After all, I co-founded Gold Alliance, and I’m its CEO. If I didn’t believe in the virtues of gold, silver, and other precious metals, I wouldn’t want my job

With their numerous benefits, physical precious metals are remarkable assets, a way to secure my family’s financial future. I’ve lived through a few financial crises, and I’ve witnessed how easily fortunes come and go. I have also seen how diversifying with precious metals have saved fortunes, grown fortunes. They are a vehicle of protection and growth. 

When Ray Dalio, legendary investor and the founder of the world’s largest hedge fund, was asked why he recommended his hedge fund’s clients invest a portion of their portfolio in gold, he responded: “If you don’t own gold, you know neither history nor economics.” I use this statement on my personal signature page. It’s profound to me as it’s my mission to educate Americans and explain the importance of owning a portion of their savings in precious metals as a way to obtain financial security. And with Gold Alliance, we have helped thousands of Americans achieve financial security and peace of mind.

Below, I’d like to explain what stands behind Ray Dalio’s statement by showing you why I own gold.

Gold is there in times of crises

You may have read dozens of articles where my team and I talk about gold as a hedge against market crises and inflation. The best part about me telling you that gold can protect your assets is that you don’t have to take my word for it. History has proven the benefits of gold time and again.

Let’s take a look at some of the key periods over the past 50 years to illustrate the strength of owning gold. The chart below shows the price of gold (blue line), the inflation rate (red line), and recessions (grey areas).

From 1970 to today, 2021, the price of gold has skyrocketed and helped protect and grow retirement savings during times of inflation and stock market crises.

During or following most of the recessions in the past 5 decades, gold saw significant growth. Likewise, while inflation hollowed out the purchasing power of the dollar, the value of gold grew. In simpler terms. If you think you will see a recession or inflation in your lifetime, you should own some gold. And I can’t show a chart like this without pointing out just how stunningly gold continues to perform — just look at the performance of the last 20 years! We can thank our Fed for their money printing machines that keep driving the price of gold higher and higher.

Gold protects from inflation — the 1970s’ example

The inflation crisis of the 1970s is the absolute best example of how gold can help you hedge against inflation. When we gave up the gold standard in the early 1970s, the purchasing power of the dollar fell rapidly. Meanwhile, throughout the 1970s and into the early 1980s, the price of gold skyrocketed.

Anyone who had a stake in gold during that time not only enjoyed the protection of owning the precious metal but also saw their wealth grow. Anyone who didn’t own gold saw the purchasing power of their savings dwindle and the value of their stocks, bonds, and real estate plummet. Why do I own gold? Because it will save me from inflation.

How gold is inversely correlated to stocks — the dot-com bubble example

When the dot-com bubble burst in early 2000, the stock market began a downward spiral that lasted until 2003.

For those who had the vast majority of their investments in the stock market, things looked grim. But during the same three years, the price of gold was on the rise, and those who had a position in gold during this time didn’t feel the sting nearly as bad as those who did not. Some even came out on top. Why do I own gold? Because its faith is not joined by the hip to my stock market portfolio.

How gold is inversely correlated to real estate and the markets — the 2008 example

The year 2008 became an excellent example of why you should diversify out of the markets with more than one asset class. Many assets are correlated to stocks and go down when stocks go down, even assets you would never imagine that are correlated this way, so you need to include an asset like gold that is inversely correlated to the markets to balance your portfolio.

Property and real estate investments did not save you from the financial crisis of 2008. Quite the opposite: They led the crash. And real estate investors who had diversified with stocks were not protected because everything they had crashed at the same time… 

Everything crashed,… except gold. The 2008 crisis example also led us — as a company responsible to our clients — to come up with a recommendation for how much gold to hold. At that time, anyone who had a 30% stake in gold in 2008 didn’t suffer the financial blow that other investors did. Buying a single gold coin cannot protect a $50,000 portfolio, but allocating 30% of a portfolio to gold provides ample protection. From 2008 to 2011, the price of gold nearly tripled while the value of the stock market slowly limped back from the collapse. So by 2011, only three years after the crash, the gold portion of the portfolio had offset any losses — regardless of the portfolio’s asset mix — and even offered growth to a portfolio that was heavy in stocks and real estate.

You don’t need to go all in with gold to protect your portfolio

If you want to secure your and your family’s financial future, it’s imperative that you prepare for the next market crash/real estate crash/bond crash/dollar crash/war. And make no mistake, there will be another market crash. There always is, and they usually come every decade. Although we can’t predict when it will happen, what will trigger it, or how bad it will impact the economy and various asset classes, history has proven that there will always be another crisis — even when the Fed, the Treasury Secretary, or financial experts claim “this time is different.” Overvalued markets always correct, and today’s stock market is more overvalued than ever before.

While I’m an advocate for gold investments, my portfolio isn’t 100% in gold. It’s high but not as high as 45% in gold. Getting too aggressive with your allocation into gold puts you in the same position as getting aggressive with investments in any other asset class (although I might argue there is less of a risk with gold). 

It is Wall Street and the paid financial media that brainwashed American citizens to believe that a good, solid, and risk-free portfolio could be made up of 100% in stocks and bonds. That illusion cracked in 2008, and the only reason it is still out there is the massive stimulus and money printing that got the market to re-vitalize in the span of seven years to where it was before. Investors lost the inflation that occured during these years, but by 2015 they were seeing the same value again in their portfolio, so they kept on going with a mantra that “markets will always rebound.” While that may become true eventually, waiting for it to rebound during an inflationary time is like waiting to never have your portfolio regain its purchasing power. $100,000 today will not buy you what it did 10 years ago, and do you believe it will buy you what it buys today, 10 years from now? 

So, how much gold is enough? I always recommend 10–30% of your portfolio as a way to protect the rest of your assets. A small 10% will protect you from a small crisis, and the larger 30% will protect you from all crises we have seen to date. Ray Dalio’s hedge fund held 20% in gold this year. 

If you are retired or near retirement, keeping what you have should be more important to you than risk-filled growth. For you, a stronger position in gold will give you the opportunity to hedge against any foreseeable crisis in the markets as that position was enough to wither the crises of the past, and it will give you a tangible asset to turn to in the event that paper or digital assets fall short. 

And on a personal note: Because our clients have a position in gold, they are not putting all their retirement savings in paper asset markets that rely on stimulus and Fed manipulation. That tells me they will not pay the price of the next crisis, and that makes me happy.

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Joseph Sherman

Joseph Sherman

CEO, Gold Alliance